Buenos Aires, Wednesday, June 21, 2023.
Por Tina Sollosky
"KEEP IT AWAY" beautifully encapsulates the ambivalence that arises from feeling overwhelmed and vulnerable in the face of the cruelties and misery prevailing in the world, while simultaneously experiencing profound gratitude for the peaceful life one can lead. RUVEN DRU eloquently explores this delicate struggle between dystopian emotions and deep appreciation, bringing to light the timeless concept known as "WELTSCHMERZ," derived from the German language.
RUVEN DRU's musicality is truly captivating in "KEEP IT AWAY." With an upbeat Pop-Folk tune, the song effortlessly carries listeners along a journey of introspection and self-reflection. The chorus is undeniably catchy, leaving an indelible imprint on the listener's mind. Through his warm and inviting sound, RUVEN DRU manages to convey the sincerity of his lyrical exploration, striking a chord with audiences around the world.
To complement the rich emotional tapestry woven by "KEEP IT AWAY," RUVEN DRU has created a visually stunning lyric video in stop motion style. This artistic presentation adds an additional layer of depth to the song, capturing the essence of the introspective journey it portrays. The video, available on RUVEN DRU's YouTube and Instagram channels, immerses viewers in a captivating visual experience that aligns perfectly with the melodic and lyrical beauty of the song.
RUVEN DRU stands as a testament to the power of music to transcend its own boundaries. Beyond being a talented Singer/Songwriter, he is a genuine seeker, exploring existential questions, deep emotions, and ultimately his own identity. Through his latest release, "KEEP IT AWAY," RUVEN DRU invites us to contemplate the dichotomy between dystopian sentiments and profound gratitude, reminding us of the fragile beauty that exists within the human experience. His musical prowess and thought-provoking lyricism create a harmonious blend that resonates deeply with audiences, making RUVEN DRU an artist to watch closely as he continues his remarkable musical journey.